Industry Experience
RSLV Head of Creative Strategy (Promoted)
Mar 2022 - Present
Amazon Music | headspace | Caritas | Bowls NSW | JDRF
UM Strategist
Jun 2021 - Mar 2022
American Express | Nescafé | Optifast | Purina | Uncle Tobys
I worked with major, international clients to align on audience profiling, research, insight development and creative ideation to deliver unique strategic platforms for campaign implementation.
Audience & Channel Strategy | Roy Morgan Research | Pitch Presentations
Directing core accounts autonomously my role involved the strategy, planning, implementation and reporting for two key players in the Australian aged care sector. Moving into an indie agency allowed for a stronger sense of independence in strategic ideation, also providing valuable experience in new business development.
Account Planning & Management | New Business
This multi-faceted role provided extensive experience across media strategy, planning and implementation, working across a broad variety of both government and mainstream clients. These years were formative in building a solid foundation of industry knowledge.
Media Buying | Account Management | Finance
MediaSmiths Snr. Planner
Nov 2020 - Jun 2021
Carinity | Baptist Care
MediaCom Executive (Promoted)
April 2017 - Nov 2020
Sunsuper | QLD Health | QLD Treasury | QLD Premier & Cabinet
Managing teams through both creative and media strategy, I’ve solved business problems through bringing effective campaigns to life across a broad spectrum of clients. New business pitches have maintained a steady strike rate with notable acquisitions including Amazon Music and Caritas Australia.
Creative & Media Strategy | Team Management | New Business
Awards & Recognition
TMP/RSLV Award Shortlists
2022 - 2024
B&T 30 Under 30 Shortlist
March 2019
I was shortlisted for my submission to B&T’s 2019 30 Under 30 Awards. My submission can be accessed here.
Ad News Young Gun
July 2018
TMP & Resolve received their first national and international award short listings for entries I crafted. For work across headspace and STEPtember, submissions were shortlisted in Mumbrella, The Cause Awards, MFA and The Indies.
I was nominated by my first MD to share my views in an AdNews Young Gun Profile. The profile was among the top 10 most read across the country for the year.
Education
Copy School
November 2024
A firm believer that “every day’s a school day” in this industry, I enlisted in copy school to broaden my strategic horizons while learning tricks of the trade from advertising greats.
Ad School - High Distinction
September - November 2022
I was awarded with a high distinction upon completion of Ad School’s Advanced Strategic Planning course. Celebrated work included a response to a fictional brief for ‘Tourism Mars’ and solving a complex business problem for NRMA.
Award School
April - July 2019
I was thrilled to secure a place in the highly coveted Award School program. I honed my copywriting skills and learnt to maintain my creative flare when under pressure. Armed with only a black pen and A4 paper, I responded to briefs across TV, Digital, Mobile and Integrated campaigns to name a few.
MFA Digital Foundations Cert I & II
August 2018
In an industry overwhelmed with digital and data led possibilities, the MFA Digital Foundations courses strengthened my knowledge of the digital realm and enriched my understanding of modern advertising as a whole.
Q.U.T. B.A. Media & Comms / Bus. (Marketing)
2012 - 2017
My undergraduate degree provided a solid platform from which to launch into the industry. The theories and methods explored in the media side of my double degree stimulated my keen interest in communication practices while the marketing side provided valuable insight into contemporary business practices.