Directing core accounts autonomously my role involved the strategy, planning, implementation and reporting for two key players in the Australian aged care sector. Moving into an indie agency allowed for a stronger sense of independence in strategic ideation, also providing valuable experience in new business development.

Following promotion into a new team, this multi-faceted role provided extensive experience across media strategy, planning and implementation. Working across a broad variety of both government and mainstream clients, I tailored campaigns to meet the needs of multiple brands.

Entering the industry as a Media Coordinator shaped my understanding of advertising and exposed my passion for effective communication planning. Assisting Executives and Managers across multiple aspects of the campaign process, I quickly built a solid foundation of industry knowledge.

In an industry overwhelmed with digital and data led possibilities, the MFA Digital Foundations courses strengthened my knowledge of the digital realm and enriched my understanding of modern advertising as a whole.

My undergraduate degree provided a solid platform from which to launch into the industry. The theories and methods explored in the media side of my double degree stimulated my keen interest in communication practices while the marketing side provided valuable insight into contemporary business practices.