When physical community ​is more important than ever before, Bowls NSW should play a crucial role in the lives of all Aussies. Unfortunately, the majority of its members are becoming too old to play and young people aren’t joining the game quick enough.

We got ‘light touch lawn bowlers’ who overlook the value of belonging to their local to reinvigorate their connection to the club by reminding them that bowls puts the “unity” in community.

With a 2 month campaign period and modest media investment, the campaign acquired 584 new members across the state.